Natural Capitalism

Creating the next industrial revolution - Paul Hawkens, Amory Lovins & L.Hunter Lovins.

"This book sets the agenda for rational, ecologically sound industrial development ..... it takes a proper accounting of the costs of natural resources and ecosystem services .... it advocates resource productivity - doing more with less, wringing up to a hundred times as much benefti from each unit of energy or material consumed. It also redesigns industry on biological models that result in zero waste, shifts the economy .... to the continual flow of value and service .... and investes in sustaining and expanding existing stores of natural capital. It presents a business strategy that is both profitable and necessary."